Qinary x Tim Cusick, Brand Authority Program

The opportunity

Tim has built a referral-driven business on relationships, builders, attorneys, and the professional network that quietly sends him deals. The next chapter is visibility: turning that earned reputation into a brand that compounds, protects the relationships he already has, and attracts both production and recruits. His audience is professional and lives on LinkedIn, so this program is built to meet them there, with credibility and authority rather than noise.

The program

Four workstreams, run as one managed system. Qinary handles the production, editing, posting, scheduling, and design. Tim shows up as himself; we do the rest.

Brand Strategy and Blueprint

Full brand blueprint: positioning, audience map, and competitive differentiation
Messaging built for two audiences at once: clients and the agents he wants to recruit
Three to five content pillars and a custom client portal with daily prompts
KPI framework so growth is measured, not guessed

Month-one foundation

Social Content Production, LinkedIn-led

LinkedIn as the primary channel for his professional audience, repurposed to Instagram and Facebook for reach and recruiting
On-the-go evergreen content captured through the portal in short weekly sessions
One studio session per month for polished, high-authority content
All editing, design, scheduling, and strategic posting handled by Qinary, with on-camera coaching to make it natural

The recurring engine

PR and Wire

Wire placements that put Tim into public, searchable applications and lift authority
Leverages Tim's own newsroom relationships alongside Qinary's wire access
Authority coverage that reinforces credibility with builders, attorneys, and referral partners

Authority and visibility

Blogging and Long-Form

Monthly thought-leadership articles, doubling as LinkedIn long-form for his B2B audience
Built from his own expertise and teaching, repurposed from his content
Tuned for AI and search visibility, where blogs are resurging

Search and credibility

Investment

$4,997 / month

Brand strategy and blueprint, with custom portal
LinkedIn-led social content production, fully managed
PR and wire placements
Monthly blogging and long-form
On-camera coaching and ongoing strategic direction

Total program investment, presented in partnership with Fidelity National Title. Strategy is delivered in the first month, with the content engine running monthly from there.